Via the excellent Prosthetic Knowledge, we learn that 1983 was the first year for real-time “music videos” on a home computer. Chris Sievey’s 7″ single Camouflage had 3 pieces of software on the backside. You recorded this to cassette and ran it with a ZX81. One of them was a text art piece that showed lyrics and graphics in sync with the music, played on vinyl. Quite a nice piece of work, especially considering that he made it all himself in BASIC. Pete Shelley, who made a similar thing later that year with XL1, had assembler geeks to help him out (read their story).
In the comments to Soundhog’s original post, other attempts are mentioned: New Order, Kraftwark and Dire Straits. Here you can also read about Shakin’ Stevens, Inner City Unit, Thompson Twins’ ZX Spectrum text adventure, The Stranglers and below you can see Urusei Yatsura’s Spectrum-message from their album. An important precursor was Isao Tomita’s Altair 8800-experiment in 1978 with Bermuda Triangle. (Maximum respect to anyone who’ll get that running!)There were other odd ways to distribute data at the time. Around 1980 Mel Coucher (who did plenty of acid-ish things) made a series of AM- and FM-broadcasts with software. Several radio stations broadcasted software like that later on. Around the same time there were experiments with telesoftware - data broadcasted through the teletext band and fed into your computer via a teletext interface. Information Society put a 300 bps modem signal on their album, which formed a message that you can read at kempa.com.
Meanwhile the bourgeoning demoscene was mostly about crackintro aesthetics. There were probably musicvideo-like productions around elsewhere though. Commodore’s Seasons Greetings (C64 1983) is a charming text mode BASIC demo, synched to music. A few years later Jeff Minter made things like Psychedelia, and there were probably things around at Compunet aswell.
On the other hand, some musicians also got more involved with data. On the Amiga you could hear Coldcut. Nation 12 and Bomb the Bass collaborated with Bitmap Brothers for some impressive hits like Xenon and Gods. KLF’s producers made some sort of promo-track for Lemmings 2 aswell. And long before that there was Mike Oldfield’s Tubular Bells as a C64 “demo”.
Time to get out of the MP3-box!