Cory Arcangel, Golan Levin and others have done some great work to retrieve old Amiga graphics that Andy Warhol made back in the day. This is some great work! And I think it’s great that the Amiga gets some attention in terms of computer creativity instead of the constant Apple-ism. But.. what kind of attention is it?
Many artists, media scholars and journalists have a special way of talking about old media. The term hacking usually pops up. Even if you just download software and use it in a very normal way – like most chip music is made for example – we still love to call it hacking. But why? There are several possible explanations. First – we love to believe that humans are in control of technology and that fantasy can flourish with these old and supposedly non-user-friendly machines. Human intelligence can tame even this uncivilized digital beast! Secondly – the term hacking oozes creativity and innovation and has become an omnipotent term used for almost everything.
Obsolescence is another popular word. I’ve written about this many times before, for example in relation to zombie media. Let’s put it like this: new media is permeated with planned obsolescence. Old media is not. Amigas were not designed to be obsolete after a few years like so many modern platforms, systems and programs are. So from our current perspective it seems totally incredible that these old floppy disks and file formats can still be used. Because we’re not used to that anymore. Most people don’t know how easy it is to copy that floppy to a flash card and view the images with UAE or even Photoshop.
It’s also common to think of old media as fragile. But then why do nuclear missiles rely on 8″ floppies? Why do so many airports use DOS, matrix printers and Hi8 video? Why did Sony sell 12 million 3.5″ floppies in 2009?Why did so many gabber/noise people use the Amiga for live shows? Because these things are stable, sturdy and built to last. And because it’s expensive to change it, sure, but the point is: old media is clearly not as fragile as many people seem to think.
To summarize this discourse we can say that 8-bit users are hacking media that is fragile and obsolete. While there is obviously some truth to that statement, a general adaptation of it rests on some pretty problematic ideological assumptions that we all need to relate to in order to get by in a consumer culture. For example:
“New media is better than old media because in technology, change = progress”.
I think we can all be more careful with how we discuss old media in order to move away from this dangerous misunderstanding. I know that there are many contexts where that is not suitable, possible or meaningful. But technological change oozes with politics and it doesn’t have to be conservative or retro-cool to criticize or reject the new. So bring it on, hipster!