In 2007 Markku Reunanen and Antti Silvast presented a paper called ‘Demoscene Platforms: A Case Study on the Adoption of Home Computers’ (pdf) at History of Nordic Computing 2. It was only recently made available online, through their excellent demoscene bibliography.
The title clearly states the purpose of the paper. The method is to study diskmags, described as “interactive electronic magazines” as the authors call them. This obscure form of media is still around in the demoscene, although most demoscene “journalism” today occurs online. Despite the multimedia possibilities of the Internet, it is noteworthy that diskmags are such an obscure practice. Maybe online diskmags will become more popular in the future though?
I will not go into the details, but I recommend you to read this paper. It is a thorough and well-executed study and it is interesting to go back to all those platform wars of the demoscene. Amiga rulez! Intel Outside! AGA is lame! The conclusion of the paper is that in the demoscene, “[p]eople will reject a new platform at first if it does not fit the current community practices, no matter how technically advanced it is”. The demoscene has therefore shown a degree of autonomy towards new technology, but also ultimately followed the roads as suggested by capitalism.